THE POWER

OF COMMUNICATION

OF CONNECTION

OF LOGISTICS

Welcome to the bright side of B2B.
International supply, new markets, logistics, and imports become easier to navigate when you have a reliable partner by your side.
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Many business areas. Thousands of potential solutions.
Today, FOLLOW YELLOW brings together 8+ business areas, international expertise, and an established operating network across the EAEU markets.
Become a partner
Become a partner
ABOUT US

Business powered by YELLOW

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Today, FOLLOW YELLOW brings together 8+ business areas, international expertise, and an established operating network across the EAEU markets.

Backed by the SPEKTR Group

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FOLLOW YELLOW grew out of the SPEKTR Group, an ecosystem of businesses with experience in manufacturing, trading, packaging, real estate, and more. That background gives us scale and an entrepreneurial perspective on our clients’ challenges.

Go and Grow

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Our journey began in 2019 with international supplies of raw materials and products for businesses. From day one, we have followed a simple principle: build reliable, end-to-end solutions around our clients’ needs.

Where markets open up

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As client demands grew, so did our expertise. Step by step, we evolved into a multi-sector B2B partner.

Moving forward, together

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Today, we bring extensive international supply experience and partnerships that go far beyond a single transaction. Our next chapter is about becoming a driving force for businesses ready to move forward.

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OUR ADVANTAGES
We plan for Plan B in advance
We identify alternative manufacturers, assess risks early, and establish backup supply channels. That way, your business always has options, even when the market changes.
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We handle international procurement
Negotiations, paperwork, payments, logistics, and supplier communications — we bring the entire process under one roof. You do not have to coordinate dozens of parties or manage every detail yourself.
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We source and test new products
We do not limit ourselves to our existing portfolio.
  • we find solutions tailored to your specific needs
  • request samples
  • arrange testing and support the product through to full-scale production
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Four different textured cosmetic or skincare product swatches on a beige background, including creamy, foamy, smooth, and gel-like consistencies.
We source and test new products
We identify alternative manufacturers, assess risks early, and establish backup supply channels. That way, your business always has options, even when the market changes.
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HOW WE WORK
We do more than deliver products — we build the infrastructure for long-term growth in each business area:
Logistics
We organize supplies and logistics despite sanctions and international trade restrictions.
01
Certification
We support certification and product launches in the Belarusian and Russian markets.
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Warehousing
We can purchase products for our own warehouses and maintain stock levels to meet customer demand.
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OUR EXPERTISE
OUR CASES
Real projects. Measurable results.
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30,000+ products, supplied without interruption
When European suppliers withdrew, a customer risked losing much of its product range. We organized alternative sourcing, international logistics, and customs support.
Result:
The full range of construction materials and tools was maintained, with supplies secured for the entire retail network.
30 000+
product lines
40+
retail locations supplied
7–14 days
road delivery time
3 months
to launch the new supply model
Construction materials including coiled flexible conduit, two stacked wooden planks, a concrete block, four stacked stone tiles in varying shades, metal channel sections, screws, wall plugs, and washers arranged on a beige surface.
A new piston compressor at 56.9% lower cost
A customer needed an additional compressor but faced a limited budget and high delivery costs to the Altai region. We evaluated options from the EU and China and arranged delivery and commissioning.
Result:
A compressor from China was selected, saving 56.9%. Original spare parts for SIAD equipment were also purchased.
56,9%
cost savings
$300 000
including delivery and commissioning
20 days
from inquiry to decision
100%
foreign trade and logistics support
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200 tonnes of raw materials with no prepayment
A manufacturer needed to reduce raw material costs. We arranged direct purchases from a global supplier, managed imports, and created a reserve stock at a warehouse in Belarus.
Result:
Raw material reserves were secured without tying up the customer’s cash, keeping production running without interruption.
200 tonnes
of raw materials held in reserve
0%
customer prepayment
7 months
procurement planning horizon
0 days
of production downtime
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Stable prices for scarce raw materials
A customer needed reliable ingredient supplies amid volatile pricing. We proposed a local contract with fixed prices and protection against currency risk.
Result:
Procurement became predictable, planned margins were maintained, and financial exposure was reduced.
7 months
of fixed raw material prices
Up to 2x
potential reduction in cost of goods
100%
of planned margins maintained
1 contract
instead of complex cross-border trade arrangements
Storage area with various large bags, cardboard drums, and brown paper sacks stacked on wooden pallets in a sunlit warehouse.
3 supply agreements with Asian raw material manufacturers
We signed distribution agreements with three leading cosmetic ingredient manufacturers in Korea and China, then organized regular deliveries and sample testing in Belarus.
Result:
Reliable monthly deliveries of quality ingredients and access to samples through an official distributor.
200+
samples tested
60+
deliveries per year
30+ SKU
product SKUs supplied
100%
foreign trade and logistics support
Six laboratory glass containers on a beige surface, showing clear liquids in small bottles, a pile of white powder and coarse salt in petri dishes, and two petri dishes with white cream and clear gel substances, arranged with textured beige blocks.
35+ tonnes of European ingredients delivered without interruption
A customer needed a reliable way to source European ingredients. We established direct relationships with manufacturers and organized supplies through a trusted partner.
Result:
Uninterrupted deliveries of authentic European ingredients, with quotes prepared promptly.
10+
European manufacturing partners
4 countries
in the supply chain
60–80 days
ingredient delivery lead time
35+ tonnes
of ingredients supplied
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OUR WAY OF WORKING
We listen
We look beyond the brief to understand the real challenge.
01
We find
We look for the best solution, not just the most obvious one.
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We validate
We test the product and the approach before launch.
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We deliver
We manage the journey from manufacturer to customer.
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We stay close
Because great service does not end with delivery.
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F.A.Q
Frequently Asked Questions
From first-time importers to major shippers, our clients return time and again because we treat their cargo as if it were our own.

Move forward with confidence

FOLLOW
YELLOW

We think one step ahead, always looking for the next way forward — a solution that simplifies processes, reduces risk, and keeps your business moving. Follow our lead.

See further. Act smarter.

THINK
YELLOW

We build partnerships around business needs and keep the conversation going, so we understand what matters today and what will become critical tomorrow. This attention to detail and people allows us to

Find the right way forward

TRUST
YELLOW

There is no one-size-fits-all route in global trade. Markets change, challenges grow more complex, and standard solutions increasingly run into limitations. At times like these, it matters to have a partner who does not simply offer ready-made formulas, but helps

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OUR BUSINESS HUB
Double You
Business Hub
For those launching a business, Double You serves as the ultimate starting point: workspace, ecosystem, valuable network, and opportunities to move forward with confidence.
Join Now
Join Now
SMART SOLUTIONS FOR YOUR BUSINESS